We're PW Business Support — and we're probably exactly what you've been looking for.
We’re a director-led operations agency based in Ontario, Canada, built for entrepreneurs who are really good at what they do — and completely over managing everything behind the scenes.
We do the busy work so you don’t have to. Simple as that.
You're doing everything. And somehow it still doesn't feel like enough.
You started your business because you’re really good at something. Not because you wanted to spend half your day in your inbox, chasing down contractors, building spreadsheets, or fixing workflows that were never set up properly in the first place.
But here you are. Doing all of it.
And the hard part isn’t just the workload — it’s the mental weight of knowing that nothing will get done unless you’re the one doing it. That’s exhausting. And it’s not sustainable.
The truth is, the way your business is running behind the scenes doesn’t match the level of leader you’ve become. That’s not a you problem. That’s an operations problem.
And that’s exactly what we’re here to fix.
We do the busy work so you don't have to.
YOU CAN'T SEE WHAT YOU'RE TOO DEEP INSIDE OF.
When you’re the one running the inbox, managing the team, handling client questions, tracking projects, AND trying to actually do the work you get paid for — you lose perspective. Fast.
You’re not too close because you’re doing something wrong. You’re too close because you’re doing too much.
That’s where we come in. Fresh eyes. A structured approach. And the experience to know exactly what needs to be fixed, what needs to be built, and what just needs someone to actually own it.
We step in, we assess, and we get to work. You don’t have to figure out what to hand off — that’s our job.
We focus on operations because that's where businesses either hold together or fall apart.
We're not a full-service agency that does a little bit of everything. We do operations — and we do it really well.
Inbox management. Calendar coordination. Project oversight. Client workflows. Systems setup. Process documentation. Team coordination. The stuff that keeps your business running every single day.
We're intentionally focused because scattered support isn't actually support. When you work with PW, you get a team that knows your business, understands your priorities, and shows up consistently — not just when things get urgent.
No fluff. No guesswork. Just the operational backbone your business has needed.
Founder, Director of Operations & the Person Who Actually Does the Work
Hi, I’m Shanielle — and I’ve been in operations long enough to know that most business owners don’t actually need more advice. They need someone to take things off their plate and handle it.
I started PW Business Support because I kept seeing the same thing: brilliant, capable entrepreneurs completely buried in the work that keeps the lights on — instead of the work that grows their business. I wanted to fix that.
With 7 years of experience as a Virtual Assistant and 5 years as an Online Business Manager, I’ve supported businesses across coaching, wellness, consulting, and beyond. I’ve built websites from scratch, set up full client management systems, managed inboxes and calendars, coordinated contractors, created SOPs, and kept operations running smoothly behind the scenes while my clients did what they do best.
I genuinely love this work. There’s something really satisfying about bringing order to chaos — and watching a business owner finally exhale because they know someone’s got it handled.
That’s what I’m here for. And I don’t just manage things. I care about whether your business is actually growing.
Outside of PW, I’m a mom, a creative, and someone who believes rest is part of the strategy — not a reward for burning out f
Operations Manager & Client Experience Lead
Nicole is the steady, dependable force behind PW’s daily operations — and honestly, our clients love her for it.
With over a decade of experience in executive admin, operations support, and BPO management, Nicole brings a calm, grounded presence to everything she touches. She knows how to keep things moving behind the scenes without creating noise for you on the front end.
From managing inbox flow to supporting client processes and keeping internal operations organized — Nicole makes sure every detail has a home and nothing gets missed.
She’s not just good at what she does. She genuinely cares about the people she supports. And that comes through in everything she delivers.
When she’s not running the show, she’s spending time with family, exploring new creative hobbies, and finding the small things that bring real balance to life.
WE'RE ALL ABOUT
Systems that actually support you. Clarity in your day-to-day. Doing what we say we're going to do. Real communication. Organized workflows. Consistent follow-through. And a working relationship that feels like a genuine partnership — because that's what it is.
WE'RE NOT ABOUT
Doing everything under the sun and calling it "full service." Complicated jargon. Overcomplicating things that don't need to be complicated. Showing up halfway. Or making you feel like you need to manage us. You hired us so you wouldn't have to manage anything else.
LET'S FIND OUT TOGETHER.
If you've been reading this page nodding your head, we'd love to connect. Book a discovery call and let's talk about where your business is, what's taking up too much of your time, and how PW can step in and take it from there.
